You can create multiple versions of your campaign, set the test sample size and how the winning version will be selected.

From the Email Editor design page, the ‘A’ represents the default version of your campaign.

 

 

To create a new version, click on ‘Version A‘ and select ‘Create a new version‘. Click on the drop down list to delete a version, or switch versions.

 

 

You can create up to 10 versions of your campaign with a different subject, sender name, reply-to name and of course, the email content!

Once you have created and customised each version, click ‘Review & Send’ from the top right corner.

 

 

Back on the Create a new campaign page, the next step is to set the test sample size and the criteria for selecting and sending the winning version.

Click on the pencil icon to edit the default configuration.

 

 

Test Sample Size

Choose the percentage of your contact list who will receive a version of your campaign. The remaining contacts will receive the winning version.

 

 

Winner Selection

Select whether the winning version will be selected (automatically) by Esendex or it will be (manually) selected by you.

Note: if you select the Manually mode, the winning version needs to be sent within 7 days of the initial sending, otherwise the campaign will be cancelled.

Click ‘Save‘.

 

You can choose when to send your test sample size by clicking ‘Schedule’.

Note: Scheduled campaigns cannot be edited. To make changes, you’ll need to cancel the scheduled campaign from the dropdown menu, and then edit the content before rescheduling it.

 

If you selected the Automatically Mode, you can schedule when the test sample and the winning version will be sent.

If you selected the Manual Mode, you can schedule when the test sample will be sent and set a reminder to analyse the results.

Then click ‘Send Now‘ and your A/B campaign is underway.

 

Want to learn more? Read our detailed A/B Guide.